VICE PRESIDENT, PARTNERSHIPS
Creating value happens when you come to work to create success for others.
Beth is accountable for RewardOps’ commercial partnerships, breathing new life into brands by turning customer strategies into action and helping companies realize their goals with respect to customer retention and growth. With more than twenty years’ combined experience in the loyalty and airline industries, Beth has significant experience creating cradle-to-grave loyalty solutions that deliver top-line results. She has helped launch and grow two loyalty start-ups and worked with several large, influential Canadian and North American brands TD, Air Canada, RBC, Petro Canada and US Bank in both a client and partner capacity.
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Nadine Rubin, CLMP
VICE PRESIDENT OPERATIONS
An idea without an operational plan will never materialize to its potential.
Nadine is accountable for setting RewardOps’ Operations Strategy and directing the company’s HR, Operations, Legal, Finance and Compliance functions. A rewards expert with over 20 years in Loyalty, Nadine has leadership experience in product, operations and marketing and has built, developed, launched and managed many loyalty brands including: Shoppers Optimum, Loyalty One, HBC and Aeroplan. Nadine fuses her strong service orientation with her loyalty acumen ensuring her RewardOps colleagues can remain 100% focussed on delivering powerful engagement programs for RewardOps’ partners. She holds the Certified Loyalty Marketing Professional (CLMP™) designation, the highest distinction achievable in the loyalty marketing profession.
CHIEF TECHNOLOGY OFFICER
I love working with tech evangelists; people like me who want to build the technology that converts people into loyal customers.
Michael is accountable for defining and executing RewardOps’ strategic technical vision, leading diverse teams (Development, DevOps, QA), in building iterative, scalable and agile engagement commerce solutions for RewardOps’ partners. For more than 15 years, Michael has been leading teams of developers to create Ecommerce and Enterprise Document Management systems that align specific business priorities with key technical outputs. Prior to joining RewardOps, Michael held several progressive roles in software development and programming and served as the CTO for Synergy Networx; a full-service design and technology firm providing customized marketing and web solutions.
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FOUNDER AND CEO
Invest in people first. Help them uncover talents they didn’t know they had.
As CEO and founder of Reward Ops, Azim leads and directs all aspects of strategy, culture, and company performance. Azim founded RewardOps upon recognizing the need for a fundamental change in how brands were rewarding their customers. Ancient technology and obscure economics prevented reward programs from delivering real value to their customers. The solution he found was straightforward; powerful technology that provides transparency, simplicity, and flexibility. Azim formed the vision for RewardOps over a decade of working at the intersection of loyalty and modern technology. Before founding RewardOps, Azim worked with Plyfe, Recyclebank, and Points, delivering impactful results to Fortune 500 brands including eBay, Burt’s Bees, Whole Foods, and Chevrolet. In 2018, Azim was named one of Loyalty Magazine’s Top 30 Under 40. The award celebrates excellence, innovation, and best practice in the loyalty industry across Europe, the Middle East, and Africa.
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CHIEF CUSTOMER OFFICER
Game changers in any industry are few and far between. So it’s been massively rewarding to be involved in something that fundamentally rewires loyalty commerce.
Andy is RewardOps’ Chief Customer Officer, having accountability for Growth Strategy, Market Development and Strategic Alliances. Andy is a seasoned Marketing Services Executive with more than 30 years’ experience across disciplines, industry sectors and international markets. In addition to serving on numerous Advisory Boards, Andy has served as President and/or CEO at multiple marketing and loyalty companies in Canada, the US, and Europe; most notably, Air Miles, Vistex, Carlson Marketing and Brann Worldwide.
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Make a positive change every day. Altering even a single pixel can make a big difference.
As Product Director, Nick anticipates and translates trends in the loyalty space to create trailblazing loyalty programs. These programs help RewardOps' partners transform their customer relationships by offering better experiences across the earn and burn workflow. Nick has over 20 years' experience developing and directing enterprise-level technology initiatives that support business objectives. Throughout his career, he has led teams and partners through the software development lifecycle to ultimately create superior systems and software. Nick has developed solutions for US Bank, Loyalty One, Air Canada, TELUS, Marriott, TD Bank, Scotiabank, BBVA Bancomer, PC Financial, Rogers, Sears, Kraft Canada and Diageo.
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