Jonas Software announces the appointment of Beth McCoy to President, RewardOps; a Canadian engagement commerce company.

Markham, Ontario, September 13, 2022 – Jonas Software (“Jonas”) today announced the appointment of Beth McCoy to President, RewardOps, effective September 14, 2022. RewardOps is a Canadian engagement commerce company delivering loyalty solutions to Canadian and North American brands through its cloud-hosted infrastructure, SaaS approach and agile methodology.

“We are pleased to announce Beth’s appointment to President, RewardOps,” said Eric Lipsitt, Portfolio Manager, Jonas Software.  “Beth is a veteran in the loyalty industry, having worked with several premiere Canadian and North American brands to grow and protect their positions through loyalty. Beth brings her deep sector experience and strong customer service orientation to the role at a time when the sector is poised for significant growth and opportunity, and as clients look for customer-centric approaches to reward their customers for their loyalty.” 

Beth joined RewardOps in July 2018. Prior to her appointment to President, RewardOps, Beth was RewardOps VP of Partnerships. Before joining RewardOps, Beth was a Vice President with MyAXS Inc., a Canadian Loyalty and Incentive Company and also worked with The Fairlane Group, a global leader in the development and execution of full-service customer loyalty and employee recognition programs. 

Beth assumes her new role so Azim Esmail, CEO and founder of RewardOps, can pursue a new opportunity. Azim will remain with RewardOps in an advisory capacity. Azim Esmail founded RewardOps over a decade ago with a vision to fundamentally change how brands were rewarding their customers. 

“Azim has been instrumental in shaping the Canadian loyalty industry and leaves RewardOps in a position of strength for future growth and development,” said Matt Otchet, Group CEO, Jonas Software.  “On behalf of Jonas Software, I would like to wish Azim well in his new role and would look forward to opportunities for future collaborations with Azim.” 

About Jonas Software

Jonas Software operates over 95 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective markets. From its roots formed in the construction and club management markets, Jonas Software’s reach has grown extensively within the salon/spa, fitness, membership, hospitality, and industrial verticals. Today, Jonas Software is proud to supply industry-leading enterprise management software and related services to more than 80,000 customers in 20 vertical markets.

About RewardOps

RewardOps is an engagement commerce platform creating positive disruption in the rewards space. RewardOps’ cloud-hosted infrastructure, SaaS approach and agile methodology set it apart from other companies in the loyalty industry. Using RewardOps’ API-based software, forward-thinking companies in the loyalty industry can easily build, track and streamline their rewards programs. With one simple integration, RewardOps’ partners can access millions of products from a continuously growing marketplace of exciting reward suppliers for new and deepening levels of engagement. RewardOps is wholly owned by Jonas Software. For more information, visit  Follow RewardOps on Twitter or LinkedIn.