Leading With Purpose

Maximizing value for consumers everywhere

At RewardOps, we believe in driving the maximum value for consumers everywhere.

We’re empowering leading clients to help them go further and build optimal engagement for their customers.

How we work

Flexibility to evolve

We’re working towards our purpose by offering flexible engagement commerce solutions that evolve and grow with our clients.

We’ll meet you where you are, we’re on it.

Values we live by

We are Transparent

This means transparency and honesty with our clients, partners, and team.

We are Collaborative

We  work, adapt, and grow together to form true partnerships.

We are Authentic

Backpacks over briefcases! We share  who we truly are.

We are Equitable & Human-centered

We take an approach that boosts equal opportunities across our company.

We are Diverse & Inclusive

True disruption comes from diversity of thought and the inclusion of a multitude of perspectives

How we got here

The Journey Behind

Our evolution has been strengthened by deep relationships with our clients and suppliers.

Over the years, their trust and success has elevated us to new heights.

Explore our timeline
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RewardOps is incorporated by Azim Esmail with a vision to scale rewards fulfilment globally


A beta version of our rewards management platform launches, powering 5 rewards programs


US Bank partners with RewardOps, driving a shift towards enterprise clients


Best Buy partners with RewardOps, anchoring its marketplace offering


3 more enterprise clients join, including our first international enterprise client


RewardOps launches its first hosted and managed consumer experience


The RewardOps platform surpasses 2M reward orders processed


Air Canada partners with RewardOps to relaunch Aeroplan non-travel rewards

Dedicated to building for the future, we’re looking ahead, embracing change and focused on constant learning.

Meet the Leadership Team

Beth McCoy

Creating value happens when you come to work to create success for others.

Beth is accountable for RewardOps’ commercial partnerships, breathing new life into brands by turning customer strategies into action and helping companies realize their goals with respect to customer retention and growth. With more than twenty years’ combined experience in the loyalty and airline industries, Beth has significant experience creating cradle-to-grave loyalty solutions that deliver top-line results.  She has helped launch and grow two loyalty start-ups and worked with several large, influential Canadian and North American brands TD, Air Canada, RBC, Petro Canada and US Bank in both a client and partner capacity.

Find Beth McCoy on LinkedIn

Nadine Rubin, CLMP

An idea without an operational plan will never materialize to its potential.

Nadine is accountable for setting RewardOps’ Operations Strategy and directing the company’s HR, Operations, Legal, Finance and Compliance functions. A rewards expert with over 20 years in Loyalty, Nadine has leadership experience in product, operations and marketing and has built, developed, launched and managed many loyalty brands including: Shoppers Optimum, Loyalty One, HBC and Aeroplan. Nadine fuses her strong service orientation with her loyalty acumen ensuring her RewardOps colleagues can remain 100% focussed on delivering powerful engagement programs for RewardOps’ partners. She holds the Certified Loyalty Marketing Professional (CLMP™) designation, the highest distinction achievable in the loyalty marketing profession.

Michael Graham

I love working with tech evangelists; people like me who want to build the technology that converts people into loyal customers.

Michael is accountable for defining and executing RewardOps’ strategic technical vision, leading diverse teams (Development, DevOps, QA), in building iterative, scalable and agile engagement commerce solutions for RewardOps’ partners. For more than 15 years, Michael has been leading teams of developers to create Ecommerce  and Enterprise Document Management systems that align specific business priorities with key technical outputs. Prior to joining RewardOps, Michael held several progressive roles in software development  and programming and served as the CTO for Synergy Networx; a full-service design and technology firm providing customized marketing and web solutions.

Find Michael Graham on LinkedIn

Azim Esmail

Invest in people first. Help them uncover talents they didn’t know they had.

As CEO and founder of Reward Ops, Azim leads and directs all aspects of strategy, culture, and company performance. Azim founded RewardOps upon recognizing the need for a fundamental change in how brands were rewarding their customers. Ancient technology and obscure economics prevented reward programs from delivering real value to their customers. The solution he found was straightforward; powerful technology that provides transparency, simplicity, and flexibility.  Azim formed the vision for RewardOps over a decade of working at the intersection of loyalty and modern technology. Before founding RewardOps, Azim worked with Plyfe, Recyclebank, and Points, delivering impactful results to Fortune 500 brands including eBay, Burt’s Bees, Whole Foods, and Chevrolet.  In 2018, Azim was named one of Loyalty Magazine’s Top 30 Under 40. The award celebrates excellence, innovation, and best practice in the loyalty industry across Europe, the Middle East, and Africa.

Find Azim Esmail on LinkedIn

Andy Wright

Game changers in any industry are few and far between. So it’s been massively rewarding to be involved in something that fundamentally rewires loyalty commerce.

Andy is RewardOps’ Chief Customer Officer, having accountability for Growth Strategy, Market Development and Strategic Alliances. Andy is a seasoned Marketing Services Executive with more than 30 years’ experience across disciplines, industry sectors and international markets. In addition to serving on numerous Advisory Boards, Andy has served as President and/or CEO at multiple marketing and loyalty companies in Canada, the US, and Europe; most notably, Air Miles, Vistex, Carlson Marketing and Brann Worldwide. 

Find Andy Wright on LinkedIn

Nick Boccone

Make a positive change every day. Altering even a single pixel can make a big difference.

As Product Director, Nick anticipates and translates trends in the loyalty space to create trailblazing loyalty programs. These programs help RewardOps' partners transform their customer relationships by offering better experiences across the earn and burn workflow. Nick has over 20 years' experience developing and directing enterprise-level technology initiatives that support business objectives. Throughout his career, he has led teams and partners through the software development lifecycle to ultimately create superior systems and software. Nick has developed solutions for US Bank, Loyalty One, Air Canada, TELUS, Marriott, TD Bank, Scotiabank, BBVA Bancomer, PC Financial, Rogers, Sears, Kraft Canada and Diageo.

Find Nick Boccone on LinkedIn


In the news

RewardOps and Flybuys launch partnership to transform Flybuy's Rewards Store.


RewardOps joins the Jonas Software family.


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Join us in driving the engagement revolution

A diverse team of rewards experts and tech evangelists dedicated to positively disrupting engagement commerce.

As problem-solvers, we leave ego at the door,
throw off our backpacks and get to work.

Ready for a change?

See our open positions >