Leading With Purpose

Maximizing value for consumers everywhere

At RewardOps, we believe in driving the maximum value for consumers everywhere.

We’re empowering leading clients to help them go further and build optimal engagement for their customers.

How we work

Flexibility to evolve

We’re working towards our purpose by offering flexible engagement commerce solutions that evolve and grow with our clients.

We’ll meet you where you are, we’re on it.

Values we live by

We are Transparent

This means transparency and honesty with our clients, partners, and team.

We are Collaborative

We  work, adapt, and grow together to form true partnerships.

We are Authentic

Backpacks over briefcases! We share  who we truly are.

We are Equitable & Human-centered

We take an approach that boosts equal opportunities across our company.

We are Diverse & Inclusive

True disruption comes from diversity of thought and the inclusion of a multitude of perspectives

How we got here

The Journey Behind
RewardOps

Our evolution has been strengthened by deep relationships with our clients and suppliers.

Over the years, their trust and success has elevated us to new heights.

Explore our timeline
Expand panel icon

2013

RewardOps is incorporated by Azim Esmail with a vision to scale rewards fulfilment globally

2014

A beta version of our rewards management platform launches, powering 5 rewards programs

2015

US Bank partners with RewardOps, driving a shift towards enterprise clients

2016

Best Buy partners with RewardOps, anchoring its marketplace offering

2017

3 more enterprise clients join, including our first international enterprise client

2018

RewardOps launches its first hosted and managed consumer experience

2019

The RewardOps platform surpasses 2M reward orders processed

2020

Air Canada partners with RewardOps to relaunch Aeroplan non-travel rewards

Dedicated to building for the future, we’re looking ahead, embracing change and focused on constant learning.

Meet the Leadership Team

Beth McCoy

PRESIDENT
Creating value happens when you come to work to create success for others.

As President of RewardOps, Beth leads and directs all aspects of strategy, culture, and company performance. Before becoming President, Beth was RewardOps Vice President, Marketing and was accountable for RewardOps commercial partnerships, breathing new life into brands by turning customer strategies into action and helping companies realize their goals with respect to customer retention and growth. With more than twenty years of combined experience in the loyalty and airline industries, Beth has significant experience creating cradle-to-grave loyalty solutions that deliver top-line results.  She has helped launch and grow two loyalty start-ups and worked with several large, influential Canadian and North American brands, TD, Air Canada, RBC, Petro Canada and US Bank, in both a client and partner capacity.

Find Beth McCoy on LinkedIn

Nadine Rubin, CLMP

VICE PRESIDENT OPERATIONS
An idea without an operational plan will never materialize to its potential.

Nadine is accountable for setting RewardOps’ Operations Strategy and directing the company’s HR, Operations, Legal, Finance and Compliance functions. A rewards expert with over 20 years in Loyalty, Nadine has leadership experience in product, operations and marketing and has built, developed, launched and managed many loyalty brands including: Shoppers Optimum, Loyalty One, HBC and Aeroplan. Nadine fuses her strong service orientation with her loyalty acumen ensuring her RewardOps colleagues can remain 100% focussed on delivering powerful engagement programs for RewardOps’ partners. She holds the Certified Loyalty Marketing Professional (CLMP™) designation, the highest distinction achievable in the loyalty marketing profession.

FIND NADINE RUBIN ON LINKEDIN

Michael Graham

CHIEF TECHNOLOGY OFFICER
I love working with tech evangelists; people like me who want to build the technology that converts people into loyal customers.

Michael is accountable for defining and executing RewardOps’ strategic technical vision, leading diverse teams (Development, DevOps, QA), in building iterative, scalable and agile engagement commerce solutions for RewardOps’ partners. For more than 15 years, Michael has been leading teams of developers to create Ecommerce  and Enterprise Document Management systems that align specific business priorities with key technical outputs. Prior to joining RewardOps, Michael held several progressive roles in software development  and programming and served as the CTO for Synergy Networx; a full-service design and technology firm providing customized marketing and web solutions.

Find Michael Graham on LinkedIn

Milena DiBiase

VICE PRESIDENT, PARTNERSHIPS
Find a group of people who challenge and inspire you; spend a lot of time with them, and it will change your life

As VP of Partnerships, Milena combines her love of rewards with her passion for client centricity and operational effectiveness. With more than 15 years in the loyalty industry, Milena has led high-performing teams to support airlines and financial institutions including Air Canada, CIBC, and RBC, by providing rewards strategies for some of the most extensive loyalty catalogue offerings in Canada and the United States. Milena has been involved in launching some of North America's largest loyalty initiatives, helping companies differentiate through loyalty in a crowded and competitive marketplace.

Find MILENA DIBIASE on LinkedIn

Nick Boccone

VICE PRESIDENT, PRODUCT
Make a positive change every day. Altering even a single pixel can make a big difference.

As Vice President, Product, Nick anticipates and translates trends in the loyalty space to create trailblazing loyalty programs. These programs help RewardOps’ partners transform their customer relationships by offering better experiences across the earn and burn workflow. Nick has over 20 years’ experience developing and directing enterprise-level technology initiatives that support business objectives. Throughout his career, he has led teams and partners through the software development lifecycle to ultimately create superior systems and software. Nick has developed solutions for US Bank, Loyalty One, Air Canada, TELUS, Marriott, TD Bank, Scotiabank, BBVA Bancomer, PC Financial, Rogers, Sears, Kraft Canada and Diageo.

Find Nick Boccone on LinkedIn

Meet the
Advisory Team

Azim Esmail

“Invest in people first. Help them uncover talents they didn’t know they had.”

Azim founded RewardOps upon recognizing the need for a fundamental change in how brands were rewarding their customers. Ancient technology and obscure economics prevented rewardprograms from delivering real value to their customers. The solution he found was straightforward; powerful technology that provides transparency, simplicity, and flexibility.Azim formed the vision for RewardOps over a decade of working at the intersection of loyalty and modern technology. Before founding RewardOps, Azim worked with Plyfe, Recyclebank, and Points, delivering impactful results to Fortune 500 brands including eBay, Burt’s Bees, Whole Foods, and Chevrolet.  In 2018, Azim was named one of Loyalty Magazine’s Top 30 Under 40. The award celebrates excellence, innovation, and best practice in the loyalty industry across Europe, the Middle East, and Africa.

FIND AZIM ESMAiL ON LINKEDIN

Andy Wright

“Game changers in any industry are few and far between. So, it’s been massively rewarding tobe involved in something that fundamentally rewires loyalty commerce.”

Andy is a special advisor to RewardOps having been its Chief Customer Officer in recent years. Andy provides the company with strategic advice in the areas of growth strategy, market development and strategic alliances. Andy is a seasoned Marketing Services Executive with more than 30 years’ experience across disciplines, industry sectors and international markets. In addition to serving on numerous Advisory Boards, Andy has served as President and/or CEO at multiple marketing and loyalty companies in Canada, the US, and Europe; most notably, Air Miles, Vistex, Carlson Marketing and Brann Worldwide.

FIND ANDY WRIGHT ON LINKEDIN

News

In the news

Beth McCoy appointed President of RewardOps

SEE MORE >

RewardOps and Flybuys launch partnership to transform Flybuy's Rewards Store.

SEE MORE >

RewardOps joins the Jonas Software family.

SEE MORE >

Media Info

Are you a journalist or a blogger writing a story? Please contact us at:

[email protected]

Join us in driving the engagement revolution

A diverse team of rewards experts and tech evangelists dedicated to positively disrupting engagement commerce.

As problem-solvers, we leave ego at the door,
throw off our backpacks and get to work.

Ready for a change?

See our open positions >